Tiktok has become an undeniable force in the music industry, and promotion, providing both emerging and established artists with a unique platform to reach millions of listeners across the globe. 

With its viral challenges, dance trends, and algorithm-driven content, Tiktok provides a unique platform for songs to go from insignificance to stardom, propelling them to the top of music charts in ways that were unimaginable just a few years ago. One of the most notable effects Tiktok has had on the music industry is its influence on music charts. Songs that might have otherwise gone unnoticed are now charting on platforms like Billboard Hot 100.  

The app's "For You" page curates content based on user's preferences, exposing them to a wide variety of music, regardless of genre. Tiktok's algorithm doesn’t onllllly favoe established artists: it also allows smaller musicians to go viral, often helping them secure spots on major music charts. 

In addition to boosting songs, chart positions, Tiktok has changed the way music is marketed. Independent artists can now achieve recognition without conventional marketing, leveraging viral moments to connect with a global audience. With Tiktok's influence on the rise, it's evident that the platform will continue to play a crucial role in the evolution of music discovery and promotion.  

Furthermore, Tiktok has firmly established itself as a major player in the music industry, shaping the way songs rise to prominence and influencing and the broader music ecosystem. Whether for emerging artists or established artists, Tiktok's impact on the music industry is undeniable, and its influence on the charts will only grow.