Naomi Bridgman started ‘dry dating’ by accident. During UK lockdowns amid Covid-19, “the usual route of going to a pub… was no longer an option”, says the 30-year-old social-service worker, from Sheffield. She and many other singles had to get “inventive” with their dates, opting for sober activities, like walks in the park.

Now that many pubs have re-opened their doors, however, Bridgman still prefers to avoid them for first dates. She’s cut down her alcohol consumption in general since the beginning of the pandemic and says she’s happier dating without drinking. “I found myself feeling like I had more meaningful connections with people when at least the first date was sober,” she says. 

For some singles, dry dating has become increasingly appealing amid the pandemic. According to a 2022 trends survey by dating app Bumble, seen by BBC Worklife, 34% of UK users said they’re more likely to go on a sober date now than they were before the pandemic, with 62% saying they think they’d “form a more genuine connection” on an alcohol-free date, and 54% aiming for more “mindful and intentional” dating. In May 2020, Canadian dating service Plenty of Fish surveyed 2,000 single adults in the UK, and found that 83% said they’d be “open” to trying a “dry date”.