Netflix Is Scrambling to Learn the Ad Business It Long Disdained


By Sarah Krouse, Suzanne Vranica and Jessica Toonkel
‘Squid Game’ was a breakaway hit for Netflix. ROBYN BECK/AGENCE FRANCE-PRESSE/GETTY IMAGES

For years, Netflix Inc. NFLX 2.40%▲ boss Reed Hastings was emphatic that the streaming giant wouldn’t show ads in its programming. Late last year, the company did a 180. Netflix didn’t just want to enter the ad business—it wanted to do so in a hurry.

The company assembled engineers to sound them out on the technical challenges. Executives quickly decided they would initially need an external partner to supply technology and sales power.

Publish : 2022-08-04 14:30:00

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