Elon Musk aims to increase Twitter's revenue by five times, to $26.4 billion, by 2028, reports NY Times

Elon Musk arrives at the In America: An Anthology of Fashion themed Met Gala at the Metropolitan Museum of Art in New York City, New York, U.S., May 2, 2022. REUTERS/Andrew Kelly

According to a pitch deck delivered to investors, Elon Musk aims to grow Twitter's yearly revenue to $26.4 billion by 2028, up from $5 billion last year, as published by the New York Times on Friday.

According to the research, advertising will account for 45 percent of overall revenue under Musk, down from 90 percent in 2020, creating $12 billion in revenue in 2028, while subscriptions will provide an additional $10 billion.

According to the presentation, the CEO of electric vehicle manufacturer Tesla Inc intends to raise Twitter's cash flow to $3.2 billion in 2025 and $9.4 billion in 2028.

Musk closed a deal to acquire Twitter for $44 billion in cash last month, thereby gaining control of the social media site populated by millions of users and world leaders.

The billionaire has pledged to revitalize the company and increase its user base by cracking down on spambots and cutting moderating to allow more "free speech."

Musk is poised to become Twitter's interim CEO following the closing of the purchase, a source familiar with the subject told Reuters on Thursday.

According to a memo obtained by the New York Times, Musk expects the social media company to generate $15 million from a payments business in 2023, which will increase to approximately $1.3 billion by 2028.

According to the report, Musk believes he can improve Twitter's average revenue per user to $30.22 in 2028 from $24.82 last year. He also anticipates that Twitter will have 11,072 employees by 2025, up from approximately 7,500 today.

According to the New York Times, Twitter Blue, the company's premium membership service established last year, will have 69 million subscribers by 2025.

Musk recommended last month, in a now-deleted post, several modifications to the social media giant's Twitter Blue premium subscription program, including a price reduction.

Musk identified on Thursday, a group of prominent investors willing to offer $7.14 billion in finance for his Twitter proposal, including Oracle co-founder Larry Ellison and Sequoia Capital.

Musk has boosted the financial commitment to $27.25 billion, including promises from 19 investors, and decreased the margin loan connected to his Tesla stock from Morgan Stanley to $6.25 billion. He has already had loan pledges for $13 billion secured by Twitter shares.

Musk was unavailable for comment, and Twitter did not react immediately to a request for comment from Reuters.

Publish : 2022-05-08 10:37:00

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