Bloomberg News reported late Saturday that Netflix Inc's biggest original series launch, "Squid Game," is expected to be worth about $900 million, citing estimates from an internal Netflix document.
After premiering last month, the nine-episode drama, in which cash-strapped participants play childhood games with terrible repercussions in the hopes of winning 45.6 billion won ($38.58 million), became an international hit.
According to Bloomberg, the show only cost $21.4 million to produce compared to its projected net worth.
According to the research, 132 million people watched at least two minutes of the show in its first 23 days, significantly beating the previous record established by the U.K. costume drama "Bridgerton," which was watched by 82 million people in its first 28 days.
Netflix had previously stated that the show had 111 million viewers. However, Bloomberg noted that those numbers were based on slightly older data.
The company is situated in Los Gatos, California. According to Netflix, 89 percent of those who started watching the show watched more than one episode, and 66 percent of viewers finished watching it in the first 23 days.
Netflix has not responded to the report. Bloomberg's attorney warned Bloomberg that it would be inappropriate for the corporation to reveal the confidential information included in its examined documents.
The series is also the first Korean drama to win the top spot on Netflix in the United States, and it has sparked interest in learning Korean among viewers.
A Beijing bakery has added a Squid Game-themed confection-making challenge in their business, which is unavailable without a VPN in China.
The performance has also received praise from Amazon Inc. (AMZN.O) founder Jeff Bezos, who described the work as "impressive and inspiring." Amazon's Prime Video streaming service competes with Netflix.