In their social media campaign to remove Gov. Gavin Newsom, recall supporters are blaming him for a wide variety of ills, each advertisement targeted to specific voters based on their demographics and interests.

From the drought to gas prices to wildfires to homelessness, pro-recall social media ads are seeking to tap into anxieties among Californians that go beyond pandemic policies.

“If Gavin Newsom wins, be prepared to have your water shut off,” says a Facebook ad by the pro-recall group Rescue California.

Another ad claims that Newsom has invited the world’s homeless to come to California.

“We want someone to blame for all these things that are beyond our control, " said Sacramento State University political science professor Kim L. Nalder, “and the governor is at the top of the structure of state government.”