Gucci, luxury fashion house, announced that they will leave the fashion calendar behind, and cut the number of fashion shows it holds each year from five to two.

The creative head of the luxury brand Alessandro Michele said that the concept of fashion week is over and that the brand will no longer adhere to the fashion week calendar.

The coronavirus pandemic has already halted presentations for the foreseeable future, with menswear and haute couture shows planned for June and July canceled, and the September fashion weeks in doubt. 

Michele termed the fashion week as 'obsolete' which speaking at a virtual press conference on Sunday from his Rome studio. The brand will no longer adhere to a rota staked out by spring/summer, autumn/winter, cruise and pre-fall shows.

The brand, instead, will showcase “seasonless” collections twice a year. The last show was held in February this year and there are no plans for a show in September when the Gucci collection would normally be staged as a key part of Milan fashion week.

Many International fashion shows have been canceled due to the pandemic. There is no sure that when the events will again begin.