On Monday, Italy's antitrust regulator, AGCM, said Apple will be fined EUR 10 million ($12 million) for false statements about the waterproof characteristics of its iPhone devices.
Advertisements in which the new iPhone models were presented as water-resistant for up to 30 minutes at depths ranging from one to four meters were called into doubt by the Authority.
Customers were not correctly warned that only during "specific and controlled laboratory tests" and not under normal conditions of use" could this happen, AGCM noted in a statement.
As the Italian watchdog regarded it as 'noxious market practice,' Apple was also fined for its failure to repair liquid-related harm under warranty.
Apple states on its website that most recent iPhone models "are resistant to splash, water, and dust and have been tested under controlled laboratory conditions," beginning with the iPhone 7 (2016).
It alerts users, however, to stop swimming or bathing with your iPhone, exposing your iPhone to pressurized water or high-speed water, and submerging your iPhone in water intentionally."
Apple Italy did not respond to a request for comment immediately.