A theme park in China is facing international backlash for throwing a live pig off a bungee jumping platform for a marketing stunt.

In disturbing footage documenting the incident, employees of Meixin Red Wine Town theme park can be seen carrying a trussed-up pig, reportedly weighing 160 pounds, up a metal stairway. When they reach the top, they dress the animal in a purple cape and attach it to bungee cords.